Why Windows Phone is a huge opportunity for indie developers

Windows Phone Indie Opportunity

There are 800,000 apps on the Google Play, 900,000 apps on the App Store, and 160,000 apps on Windows Phone Store. With 2.5 billion downloads per month on Play, 2 billion downloads per month on iOS, and 200 million downloads per month on Windows Phone, it seems clear that Android and iOS are winning the platform wars. However, as an independent developer with apps on all of the major stores, the raw numbers and the reality of creating success on any given platform diverge greatly.

If you want your app to be noticed, there are basically three options at your disposal for organic downloads. The first is that your app is inherently viral in nature – this will depend on rigorous testing of invitation flows before launching, and having a strategy to overcome the initial chicken-and-egg problem. There are maybe 5 or 10 apps a year that figure this out and you can see them dominating the top 25 overall paid and free charts on all platforms.

The second is that you form a strategy for boosting your app into the top 25 in a particular category of the App Store and hope that it has staying power. There are about 25 categories on each store, so there are about 600 slots available for developers to fill. According to mobile app marketing company TradeMob, you can pay your way into one of the App Store’s more competitive top 25 charts for $96,000.

The third is getting featured. This largely depends on your relationship with app store editorial teams, and there are roughly 500 apps featured a year.

Discounting overlap between the category killers, featured apps, and viral apps, you’re really talking about 1000 apps each year that are generating significant organic downloads on each platform, and most developers don’t have the resources or the insider relationships to be one of them. We don’t have access to the full data, but you can make a very educated guess and see that on each app store, the vast majority of the apps are part of a long tail of apps that receive very few downloads and probably don’t even generate enough revenue to sustain themselves.

Seen this way, the volume of users downloading apps should be less of a factor in your decision to start developing on a new platform, as it’s nobody’s goal to be one of these long tail apps. Instead, you should look at how easily you can make it into the top 1000 apps each year that are creating real financial opportunities. And I think in this area, Windows Phone provides a significant advantage over iOS and Android.

First, there are less total apps to compete with to get into the top 1000. Second, the actually good app developers have relationships with Apple and Google and often have money to spend on getting into the top categories. In contrast, most Windows Phone apps are created by independent shops and non-professionals – basically the quality threshold for the top 1000 is much lower. Users take notice of good apps on the platform. Third, Microsoft doesn’t require an existing relationship to be featured – they have an entire team of evangelists that are quite public and are there to assist you with getting distribution. They are a market laggard that has money to spend and are highly motivated to help good Windows Phone apps succeed.

This isn’t just a theory either – I’ve spoken with many other Windows Phone developers and the story is virtually the same for all of us that took a risk developing on the platform. Our app is ranked 20th in the social networking category on Windows Phone and it made $250,000 in revenue last year on the platform. On iOS, our equivalent app has made almost nothing. Taptitude, an app developed by four brothers as a side project, is generating $500,000 in annual revenue from Windows Phone. The equivalent app on Android has less than 10,000 installations. Elbert Perez makes a collection of simple 8-bit Windows Phone games and has brought in 2,000,000 downloads and hundreds of thousands of dollars. In fact, the average Windows Phone app brings in almost $20,000 annually.

Big companies are starting to take notice of the favorable economics as well – Path, Vine, Flipboard, and many of the other large app developers have announced their plans to come to Windows Phone. More of the big mobile players will be arriving shortly. Now more than ever is the time to cement your place in the Windows Phone platform and at the top of their charts. Don’t miss out on this potentially final mobile gold rush, because it won’t last long.

Tagged , ,

104 thoughts on “Why Windows Phone is a huge opportunity for indie developers

  1. Une des caractéristiques mentionné dans la utilisent le verre plus merveilleuse personne plus il s’étend le bois et haut en bas maison perpignan achat science-fiction du film
    européens du Nord revenir à vous

    maison t3 perpignan

    vente maison contemporaine perpignan

    maison duflot perpignan

    maison avec jardin perpignan

    maison des familles perpignan

  2. Un puissant remerciement au créateur du site web

  3. Devin says:

    I visited several websites except the audio quality for audio songs existing at this web page is genuinely excellent.

  4. If some one wiahes expert view abokut running a blpg afterward i propose him/her
    to pay a visit this website, Keep up the gopd work.

  5. Janina says:

    Your method of telling everything in this paragraph is in fact fastidious, every one can easily be aware of it, Thanks a lot.

  6. This web site really has all of the information I wanted concerning this subject and didn’t know who to ask.

  7. Wow! In the end I got a webpage from where I be able to actually obtain helpful data regarding my
    study and knowledge.

  8. We’re a group of volunteers and opening a new scheme in our community.

    Your web site offered us with valuable information to work on. You’ve done
    an impressive job and our entire community will be thankful to you.

  9. article says:

    This paragraph will help the internet visitors for building
    up new webpage or even a blog from start to end.

  10. Good day! I could have sworn I’ve been to this website before
    but after reading through some of thhe post I realized it’s nnew tto me.
    Anyhow, I’m definitely delighted I found it and I’ll be bookmarking and checking back often!

  11. Cool blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple adjustements would really make my blog
    stand out. Please let me know where you got your theme.
    Thank you

  12. Thanks for any other informative blog. Where elae could I
    get that type of inro writen in such a psrfect manner? I have a undertaking thawt I’m simply
    now operating on, and I’ve been on the glance out for such info.

  13. pdfcast.org says:

    Why visitors still use to read news papers when in this technological world everything is
    accessible on web?

  14. website says:

    I really like your blog.. very nice colors & theme.

    Did you design this website yourself or did you hire someone to do it for you?
    Plz reply as I’m looking to create my own blog and would like to find
    out where u got this from. appreciate it

  15. Hi there, just became alert to your blog through Google, and found that
    it’s truly informative. I’m gonna watch out for brussels.
    I’ll be grateful if you continue this in future. Lots of people will be benefited from your writing.

  16. Christiane says:

    I love what you guys are usually up too. This type of clever work and exposure! Keep up the very good works guys I’ve added you guys to my blogroll.

  17. But, once you nail it, photographing your items will be a quick and painless
    task. Actually black and white film is the chosen film media of master photographers all over the world.
    Essentially, photographs under such category must highlight the company product or service, and not
    merely the individuals working behind the veil.

  18. I visit every day a few web sites and websites to read content, but this
    website provides quality based writing.

  19. coquines says:

    Très Ƅon poste, pérennisez cοmme cela

  20. If you would like to increase your knowledge just keep visiting
    this web page and be updated with the most recent news posted here.

  21. rámpakiegyenlítő, időszakos biztonsági vizsgálat, fővizsgálat, szerkezeti vizsgálat, üzembelyezés, emelőberendezés, szakértővel országosan, jogszabályoknak megfelelően, profin, megbízhatóan

  22. whoah this weblog is wonderful i love reading your posts.
    Stay up the great work! You realize, a lot of individuals are looking around
    for this information, you can aid them greatly.

  23. Sƿlendide poste, pour ne pas changer

  24. Hey there! I understand this is kind of off-topic however I had to
    ask. Does managing a well-established website like yours require a large amount of work?
    I am brand new to operating a blog but I do write in my diary daily.
    I’d like to start a blog so I will be able to share my
    own experience and views online. Please let me know if you
    have any recommendations or tips for brand new aspiring bloggers.

  25. sexe gratuit says:

    Je finirai dde jeter un coup ɗ’oeil à tout cella demain

  26. Your style is really unique compared to other
    people I have read stuff from. Thank you for posting when you’ve got the opportunity, Guess I will just bookmark this page.

  27. Doris says:

    constantly i used to read smaller articles which also clear their motive, and that is also happening with this post which I am reading now.

  28. Jе finirai dde regarder tout cela dans la semaine

  29. sextoons says:

    Cet articlе esst vraiment plein de vérités

  30. Je suis arrivé ѕur vοtre site рar mégarde et je ne le regrette nullement !!

  31. Je ѕuis arrivé sսr ton sige web par mégarde et je ne
    le regrette pas du tout !!

  32. C’est сoinstamment du plaisir de visiter ce site

  33. Ѵachement fascinant, mon petit doigt me dit que
    cet artice intéresserait moon mec

  34. Ϝollement fascinant, je crois que ce post ԁevrait intéresser un mec

  35. Je vɑis terminer ԁe jeter un coup Ԁ’oeil à tout cela plu tard

  36. Ѵous faîtes sans cesse des articles fascinants

  37. meuf coquine says:

    Ce poste еst rempli de conseils

  38. J’éсris un commentaire simplement poսr féliciter sߋn auteur

  39. rousse sexy says:

    Vous ρubliez sans cesse des ƿosts fascinants

  40. Anonymous says:

    Hi to every , as I am truly eager of reading this blog’s post to be updated regularly. It contains good information.

  41. blog de cul says:

    Je гemarque directement que vous connaissez sperbement bien ce que
    vous avancez

  42. Ѕujet carrément fascinant !

  43. Јe vais terminer de vir tout cela Ԁans la journée

  44. Fantastic website. Plenty of helpful info here. I’m sending it to a few friends ans additionally sharing in delicious. And naturally, thanks for your sweat!

  45. Vous nous concoctez constamment des articles fascinants

  46. Une fois de plus un poste franchement passionnant

  47. ecommerce says:

    Hi there friends, good paragraph and good urging commented here, I am genuinely enjoying by these.

  48. Get more help and discuss numerous games on this Game Advice Forums Feel free to post your questions or share techniques that you’ve found.

  49. jumiesderk says:

    As well as, a business might get a 7a mortgage loan if his or her ideas are usually innovative and also fall inside one of the groups of businesses your SBA likes’technology, science, farming or perhaps healthcare. So that you can prove on their own in front of the audience, a good familiarity with subject matter is incredibly needed. The women around my office can certainly better predict when in case a client could move forward with our organization

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s